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Saransh Gupta
July 11, 2025
Running a D2C brand in today’s market is as thrilling as it is demanding. I’ve seen it firsthand—founders with brilliant products, passionate teams, and a vision to disrupt—but still stuck somewhere between hustle and sustainable growth. That’s where I come in.
I’m Saransh Gupta, and I help direct-to-consumer businesses scale faster, smarter, and more profitably. As a D2C business consultant, I work closely with brands to refine their positioning, optimize every part of their funnel, and implement systems that move the needle.
Let me take you inside my consulting approach and walk you through the growth tactics I use to help D2C brands thrive.
Clarifying the Brand Core
Before we talk marketing budgets or website design, I dig deep into what your brand really stands for.
Who are you selling to?
Why should they care?
What makes your product unforgettable?
Positioning is the bedrock of growth. I work with D2C founders to craft a brand narrative that is equal parts strategic and emotional. When customers feel connected, they don’t just buy—they come back and tell others. That’s how modern brand loyalty begins.
Building a Funnel That Converts
Many D2C brands I meet generate traffic, but not enough conversions. That’s where I come in to re-engineer the entire customer journey.
From first touch to final checkout, I help you:
Identify and fix bounce points
Create persuasive landing pages
Shorten the path to purchase
Add high-converting elements like trust badges, FAQs, reviews, and urgency-based CTAs
Every touchpoint should guide your visitor toward a “yes.” I’ve helped brands increase conversion rates by over 40% by making simple, targeted changes.
Using First-Party Data to Build Customer Relationships
You’ve probably heard the phrase “data is the new oil,” but if you’re not using it strategically, it’s just noise.
As a D2C marketing consultant, I help businesses unlock the power of first-party data by:
Setting up lead capture systems that convert
Segmenting customers based on behavior
Building automated flows through marketing automation tools like email and SMS to nurture buyers post-purchase
The goal? To make every interaction feel relevant, valuable, and well-timed. It’s not just about increasing revenue—it’s about building trust and loyalty through data-driven marketing
Scaling Ads Without Burning Budget
I’ve audited dozens of ad accounts where brands were spending thousands with little to show for it. The truth? Paid growth works best when your foundation is solid.
Once your funnel and messaging are aligned, I will help you:
Launch and scale paid campaigns on Meta, Google, YouTube, and TikTok
Set up structured testing frameworks
Design scroll-stopping creatives
Track real metrics—ROAS, LTV, CAC—not just likes or impressions
Paid media is powerful when done right. I’ve helped brands go from inconsistent spend to steady, scalable acquisition within weeks.
Retention = Long-Term Profit
Getting the sale is just the beginning. What happens after that defines whether your D2C brand grows or plateaus. I help you build a post-purchase system that includes:
Automated thank-you and usage guide emails
Cross-sell and upsell campaigns
Review and referral systems
Subscription models or loyalty programs (if it fits your product)
Customer retention is where long-term profits are made. Repeat buyers are cheaper to acquire and more likely to advocate for your brand. With the right eCommerce growth strategy, you turn one-time purchases into loyal customer relationships—and I’ll help you make that shift, sustainably.
Making Your Website Work Smarter
Your website shouldn’t just look good—it should sell well. I work closely with founders and developers to improve:
Page speed and mobile responsiveness
SEO optimization (because organic traffic is free traffic!)
Clear navigation, layout, and product hierarchy
On-page copy that converts browsers into buyers
If needed, I bring in my network of trusted designers and devs to support technical implementation, because strategy without execution doesn’t cut it.
Expanding Sales Channels (Without Losing Focus)
Many D2C brands wonder when and how to expand beyond their website. Should you list on Amazon? Explore pop-ups? Go international?
I guide you through that decision-making with clarity and context, not hype. Depending on your brand’s stage and resources, we may explore:
Shopify Plus integrations
Strategic B2B or retail partnerships
International fulfillment
Marketplace optimization (if aligned with your brand values)
The goal is to grow without breaking what’s already working.
Operational Efficiency: The Hidden Growth Lever
Behind every great D2C brand is a smooth backend. I help streamline operations through:
Inventory forecasting tools
Order tracking and returns systems
Customer support automation
Third-party logistics (3PL) selection and setup
Operational chaos kills momentum. I help brands replace it with repeatable, data-backed processes that scale with them.
Measuring What Matters
Too many D2C brands chase vanity metrics. I help you focus on what actually matters:
CAC (Customer Acquisition Cost)
LTV (Customer Lifetime Value)
Contribution margin
Retention rate
Conversion rate per funnel stage
We set clear KPIs and build custom dashboards so you know what’s working, what’s not, and where to double down.
Final Thoughts
I don’t believe in one-size-fits-all growth plans. Every D2C business is unique, so your strategy should be too.
As a D2C business consultant, I bring together data, design thinking, and marketing strategy to help you scale the right way. I’m not here to throw jargon or generic templates at you. I’m here to work alongside you, challenge your assumptions, and help you build a brand that doesn’t just grow fast, but grows smart.
If you're feeling stuck, scattered, or unsure where to go next, let’s talk.
Because growth shouldn't feel like guesswork.
Ready to build a D2C brand that’s as scalable as it is unforgettable?
Let’s create a growth roadmap that makes sense for you, your product, and your audience. Book a strategy session with me today.
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